Points for Profit - New Updated Edition

It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools within the US as a required text, the companion CD Rom that accompanies this work makes the value of the combined two outstanding.

SECTION ONE: GETTING UP AND RUNNING
Chapter 1 Welcome & Introduction
Chapter 2 First Things First: Setting Goals
Chapter 3 What Could You Be Doing While You're Still in School?
Chapter 4 Legal Stuff you Need to Know and Do
Chapter 5 Methods of Practice and Business Models
Chapter 6 Clinic Partners
Chapter 7 Working for Other Practitioners, Clinics, or Hospitals
Chapter 8 Going Where Your Skills Are Needed
Chapter 9 Think About Specialization
SECTION 2: WORKING ON YOUR OWN
Chapter 1 Business Basics
Chapter 2 Setting Your Fees and Managing Your Budget
Chapter 3 How Much Money Do You Need to Get Started?
Chapter 4 Finding Space and Negotiating a Lease
Chapter 5 Creating a Business Plan for Your Clinic
Chapter 6 The Look and Feel of Your Clinic
Chapter 7 Outside the Doc-in-a-Box
Chapter 8 Files and Recordkeeping
Chapter 9 The Wonderful World of HIPAA
Chapter 10 Hiring and Keeping People to Work for You
Chapter 11 Patient Management or How Do You Keep Them Coming Back Happy?
Chapter 12 Using the Services of Other Professionals
SECTION THREE: GETTING PAID
Chapter 1 Attitudes About Money
Chapter 2 Methods of Payment for Your Patients
Chapter 3 The Ins and Outs of Billing Insurance
Chapter 4 Personal Injury Patients: Yes or No?
Chapter 5 Working with Worker's Compensation
Chapter 6 Selling Products from Your Clinic
SECTION FOUR: MARKETING YOUR PRACTICE
Chapter 1 Marketing From Day One: First Things First
Chapter 2 Marketing Inside Out
Chapter 3 Community Team Builders and Marketing
Chapter 4 Building & Using a Mailing List
Chapter 5 Creating Your Presentation Folder
Chapter 6 Using Press Releases
Chapter 7 Marketing Odds and Ends
Chapter 8 Growing Your Life Avoiding Burn Out
Chapter 9 Conclusion
Resources for going further (books, classes, websites)